Monday 11 July 2011

The subtle art of PR (we're getting there)

A quick update following our launch do at SSEES. Well, we got a mention on Britské listy which was kind of them. Our launch even made it to the SSEES website but easily the biggest PR coup was the feature in Hugh Muir's regular Guardian column, Hideously Diverse Britain with the rather winning headline of Return of The East Europeans.

Quite how Hugh got to write that piece is quite a funny story. It all started with an email featuring some random bit of unchallenged puff about Andrew Green in the Daily Telegraph. That kind of nonsense lead to an extended phone call followed by a coffee not too far away from my favourite Park and a week later, there is was, in print and online.

All we need now is a review of two and we can call our first PR initiative a success....
Mike

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